A programmer I greatly respect who oversees multiple stations in a major PPM market theorizes that the reason why rock formats do so well in metered measurement comes down to a simple thing: the songs are a minute or two longer + the guys who love them don't want to miss a single note of these soundtracks of their lives, driving them to listen a minute or two longer on average at every listening occasion to the stations which play them.
Personally, I suspect that there is more to it than that, but as someone who spends seven days a week trying to convince air talent to never waste a second, bring every bit of passion, prep, concentration and execution excellence from the instant they crack the microphone until they turn it off, it is an example I'll use a lot.
In diary ratings measurement, of course, the audience behaves exactly the same way but we've never been able to measure it so discretely.
If you're not ready with something creative and compelling to say, having practiced it to be sure it comes off flawlessly natural, play as long of a song as it takes until you're completely ready to be nothing but your very best.
Country Format's 2015 Holiday Book: Nightmare On Elf Street - Last year country radio got a giant lump of coal in its Holiday Book stocking thanks in no small part to all-Holiday playlists. Here’s how Nielsen trended...
2 weeks ago