A programmer I greatly respect who oversees multiple stations in a major PPM market theorizes that the reason why rock formats do so well in metered measurement comes down to a simple thing: the songs are a minute or two longer + the guys who love them don't want to miss a single note of these soundtracks of their lives, driving them to listen a minute or two longer on average at every listening occasion to the stations which play them.
Personally, I suspect that there is more to it than that, but as someone who spends seven days a week trying to convince air talent to never waste a second, bring every bit of passion, prep, concentration and execution excellence from the instant they crack the microphone until they turn it off, it is an example I'll use a lot.
In diary ratings measurement, of course, the audience behaves exactly the same way but we've never been able to measure it so discretely.
If you're not ready with something creative and compelling to say, having practiced it to be sure it comes off flawlessly natural, play as long of a song as it takes until you're completely ready to be nothing but your very best.
Kenny Chesney’s The Big Revival Gets Big TV - Kenny’s The Big Revival is an album about finding the fire to embrace your life with passion. With a September 23 release date, the East Tennessean is goi...
21 hours ago