Wednesday, March 24, 2010

Trust The Listener

I have been recommending "co-creation" techniques as a part of launches and repositioning ever since I first heard PD Garrett Michaels and the entire Lincoln Financial Media (Jefferson-Pilot at the time) team use listener input eight years ago to very believably remake KBZT, San Diego, into FM94/9, committing to its audience that "It's All About The Music" and ultimately stand out from the five rock stations in the market at the time.

Listeners always respond when asked to help improve their favorite radio station. And, other folks hear the buzz and check it out.

So, it's going to be most interesting to watch and see what happens next in Columbus!

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