How to Trick People Into Thinking You’re Good Looking

You can't be Jenna Marbles. 

There already is one, and thanks to You Tube, the 26-year old was just called "the future of celebrity" by The New York Times, and employs every tool at her command to drive more than a million views every single day and more money than she had ever seen before in her life.

"She is a D.I.Y. digital entertainer who conceives of, stars in, shoots, edits and uploads her own videos — often in a single day."- NYT writer Amy O'Leary

You can learn from what she does.

“My perspective is to think, ‘I just have a lot of Internet friends.” - Jenna Marbles

1. She skillfully juggles Facebook, Twitter, Instagram and YouTube to build a deeply loyal connection with fans who find her eminently easy to relate to. 
2. Her mom is a Rochester-area marketing consultant, so what she does isn't an accident.
3. Unlike other YouTube personalities who invest in better cameras, lighting and production values, she has stuck with her original lo-fi operation.  It looks "real."
4. She polls her Facebook fans for ideas
5. She does impersonations.
6. She rants.
7. She plays off gender dynamics.
8. She undermines her camera-ready good looks for the sake of comedy.
9. She starts mini-memes.
10. Her videos typically last five to eight minutes.

“What I get to do is have fun in my house, by myself, and put it on the Internet.”

That's a top ten "to do" list and an effective mission statement for anyone who wants to do "You Radio" too, don't you think?

Trust The Listener

I have been recommending "co-creation" techniques as a part of launches and repositioning ever since I first heard PD Garrett Michaels and the entire Lincoln Financial Media (Jefferson-Pilot at the time) team use listener input eight years ago to very believably remake KBZT, San Diego, into FM94/9, committing to its audience that "It's All About The Music" and ultimately stand out from the five rock stations in the market at the time.

Listeners always respond when asked to help improve their favorite radio station. And, other folks hear the buzz and check it out.

So, it's going to be most interesting to watch and see what happens next in Columbus!