An 18-34 ranker in one of the PPM markets ARB released last week is six pages long. Almost three of those pages have next to no numbers at all on them.
Prediction: we will see more WDTW's giving up trying to be the #2 player in PPM, which will be a boon to the one which lasts.
Ironically, WYCD outlasted its previous competition (WWWW) nine years ago too and now the CBS/Detroit team is once again celebrating the glow of being a format dominator, so there's a lesson in this as well. Don't pull the plug too soon, if you think the other guys may do it first.
Being the only country station in a PPM market may be as powerful as being one of two or three - fighting for metered time spent exposed in this format with geographic hot and cold spots - is difficult.
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago