If celebrities are brands, and brands aspire to be celebrated by consumers, having the wrong celebrity endorse the wrong brand can be pretty detrimental.
The MBS programming staff at CHFX/Halifax does a fun, helpful exercise for the entire staff of their cluster each year at this time. They get everyone together to vote for each person's five nominations of the five to seven major country artists which they think will be driving cume growth and target demo appeal in the coming year, tab all the votes and announce the 'faces' and 'voices' from a marketing standpoint.
Of course, they also give the listener a big vote too, by ranking the number of artists with songs in recurrent and power gold, according to their local research. (pictured - outdoor for Three Eagles' KXKX/Lincoln)
Then, the magic begins when you look and listen to everything you use to promote yourself both on and off the air, realigning the visual and audio to conform to your goals!
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
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