The relationship between the music business and radio is (and always has been) very complex.
Are we in business together?
Are we in competing businesses?
Are we friends?
Are we using each other?
Are we unreasonable in our demands?
Do we all want the same things?
This week of giving thanks is not a week for those questions, especially as Taylor Swift, Keith Urban and Gloriana so clearly "get" the power of radio relationships to a successful artist, plus demonstrating how an attitude of gratitude has positive and immediate impact.
Keep the great music coming, folks.
Thank you for remembering radio as you accept your awards, but especially for also continuing to provide a constant source of creative, high quality fuel which grows our businesses.
I know that it gets frustrating at times, and may not always seem like it, but radio thanks you right back!
This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
1 week ago