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Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
"Toby Keith is a massive-seller in the USA but relatively unknown around the rest of the world."
"Our story starts with the CMAs. If you saw the show or read the news reports about last week's mega Country show, the big headline was 19-year old Taylor Swift, who took four major awards, including the coveted Entertainer of the Year honor.
But perhaps the more significant news below the fold was the award for "Best New Artist of the Year" - Darius Rucker. Yup, the same guy who fronted Hootie & the Blowfish back in the '90s, whose fortunes sank quickly and deeply - just like Men At Work, INXS, and so many others.
The difference is that after a decade of obscurity, Rucker turned his career around, addresessed his negatives and his opportunities, and created a Second Life in country music. In thanking the CMA, he commented, "To the fans, thank y'all for accepting me. And I think most importantly, to country radio, you took a chance on a pop singer from Charleston, South Carolina. Thank you so much for that!"
Rucker has learned how to adjust his act for a new market, making him one of the few African-American artists to make it big in Country. And all of this, after everyone was convinced he was a total washout back in the late '90s."
-- Fred Jacobs gets it right and if you don't normally check out JacoBLOG, this is a post I commend to your attention
“We’ve seen an increase in the demand side from advertisers to :15s,” says Pallad. “The thing that makes them most of interest to agencies is that they’re adjacent to content rather than just a free-floating shorter length commercials.”
“'Does Ft Worth Ever Cross Your Mind'? 'Whoever's In New England'? 'The Fireman'? 'Little Rock'? 'Wrapped'? 'The Last To Know'? We're talking classic country from the source,” praises Womack. “I can't imagine a better tour to be on than George Strait and Reba McEntire --- and now I'm not imagining!” Womack added jokingly, “I'm trying to figure out what to wear...cause you can't out-starch George and you sure can't out-spangle Reba!”
And now I'm glad I didn't knowThe way it all would end, the way it all would go
Our lives are better left to chance; I could have missed the painBut I'd have had to miss the danceGarth Brooks "The Dance"
The New Country 95.3 wants to thank you, our faithful listeners for being our dance partners these past seven years. We couldn't have become Canada's most listened to country station without your loyal support. And while it was a great ride, it's time to introduce the next chapter in the ongoing history of the New 95.3.
And please hang onto all your Country Club points. We'll be introducing a new VIP Listener club where you can put your points to use in the very near future!
I d have to say, after first noting that they were still trying to be "new" even after they were gone, which strikes me as a little bizarre: it was a classy way to go, Corus. Just as Windsor is about to get a new country station, very soon, just .6 mhz away and Steve Kassay and his KX96 crew have already started their happy dance.
What is on the horizon in 2010 for Country programming?
She was everything she wanted to be before the show, she helped create some genuinely funny gags, like the teenager with monster braces who established a hotline to protect children from bad parent drivers.
"You might think I'd bring up Joe Jonas, that guy who broke up with me on the phone, but I'm not gonna mention him in my monologue. Hey Joe, I'm doing real well. Tonight, I'm hosting SNL but I'm not gonna brag about that in my monologue. La la la. Ha ha ha. La la la."
"We'll have one column with our staff photos and a different set with JUST OUR FEET! Listeners will have to match the jock with their correct feet. The winner who gets the most correct, will be on the WAXX fun bus to see the Zac Brown Band! ("Toe's in the sand" and all). Give little clues if you'd like (I might paint my toes Green & Gold!) You can take any angle you'd like; top, bottom, feet in grass, feet on carpet, extreme close-up feet, whatever...use your imagination...but have fun :)."
I think they are a great way to billboard your station, (as long as there are tons of banners and the vehicle is parked in a highly visible place) meet listeners and welcome new ones. Most PD’s despise remotes and consider them a tune out. I don’t agree. It’s the client’s :60 commercial. If you weren’t doing the remote break (where you have total control over what goes into that break) traffic would fill the :60 with something else. Most likely something you don’t have control over. Look at remotes as another :60 seconds that you can control. With proper guidance and coaching they don’t have to be a tune out.
"New media users overwhelmingly believe companies or brands should not only have a presence in new media (95%) but also interact with their consumers (89%). The majority of consumers are still seeking out companies and brands on traditional Web sites (58%) and through email (45%), but anywhere from a third to a quarter of consumers want to interact with companies and brands in social networks (30%) and via online games (24%)."