Looking today at the bats flying over the Halloween-themed branding on the website of Vancouver's new Shore 104 FM, I was reminded back when the internet was a new thing and we all had fresh, topical, clever screen-savers and wallpaper available for downloading to listeners' at work desk-tops.
Whatever happened to that idea? It's a little like giving your at work listeners Post-its with your brand on them. Yes, in many ways, so "yesterday," and yet who doesn't need an extra pad of Post-It's today and a screen saver?
I say these words at least once every day: "The epitaph on the tombstone of many a dead radio station is 'we used to do that.'"
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago