Looking today at the bats flying over the Halloween-themed branding on the website of Vancouver's new Shore 104 FM, I was reminded back when the internet was a new thing and we all had fresh, topical, clever screen-savers and wallpaper available for downloading to listeners' at work desk-tops.
Whatever happened to that idea? It's a little like giving your at work listeners Post-its with your brand on them. Yes, in many ways, so "yesterday," and yet who doesn't need an extra pad of Post-It's today and a screen saver?
I say these words at least once every day: "The epitaph on the tombstone of many a dead radio station is 'we used to do that.'"
Luke Bryan's Soldier Field Military Fly-Away Contest - Two originals are teaming up this summer to give current and former service men and women the chance to make their summer one to remember. Miller Lite, th...
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