Looking today at the bats flying over the Halloween-themed branding on the website of Vancouver's new Shore 104 FM, I was reminded back when the internet was a new thing and we all had fresh, topical, clever screen-savers and wallpaper available for downloading to listeners' at work desk-tops.
Whatever happened to that idea? It's a little like giving your at work listeners Post-its with your brand on them. Yes, in many ways, so "yesterday," and yet who doesn't need an extra pad of Post-It's today and a screen saver?
I say these words at least once every day: "The epitaph on the tombstone of many a dead radio station is 'we used to do that.'"
THIS BLOG HAS MOVED TO ... - ...the A&O&B website. Link to all our blogs and articles - new and old - here Link to the A&O&B homepage here Thanks!
4 months ago