Long-time music and radio marketing whiz Beth Warren says that very few radio stations are using social media well.
Most aren’t using it at all.
In this economy and the state that terrestrial radio is in, you THINK they’d be all over it.. after all, more listeners = more ratings = more money. But they aren’t. They are either just not bothering or they are doing it poorly.
For three reasons (click to read her blog post on them):
1. Radio does not engage.
2. Radio doesn’t promote itself.
3. Radio vastly underestimates Social Media’s value.
Warren points out that of over 12 THOUSAND radio stations in the United States but only 121 of them are on Twitter. (http://radioontwitter.com/)
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