.. and I cannot think of a journalist with a better perspective on it all than Bob Shannon.
Many of his friends, including me, have been telling him for several years as we avidly read his columns in Radio & Records and AllAccess, "you need to turn this great stuff into a book."
Congrats, Bob, for taking that advice. The book is impressive!
Buy a copy, and learn about the building blocks of great radio.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
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