.. and I cannot think of a journalist with a better perspective on it all than Bob Shannon.
Many of his friends, including me, have been telling him for several years as we avidly read his columns in Radio & Records and AllAccess, "you need to turn this great stuff into a book."
Congrats, Bob, for taking that advice. The book is impressive!
Buy a copy, and learn about the building blocks of great radio.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
5 weeks ago