We simply MUST stop talking about ourselves and what we do, and begin to sell benefits instead of features in entertaining and compelling ways.
"Content" is not where your next remote broadcast is going to be, or who the guest is going to be on next Sunday's 5:00 am public affairs show.
"Data is going to begin changing the way ... advertising is purchased or managed -- finally -- and "tune-in" is quite likely to be first in line. It certainly won't happen overnight, but the multiples involved are clearly too great to be ignored. 2% improvements won't move markets, but 20% or 2X improvements will. This is going to have a lot of impact in TV measurements, metrics, processes and, very likely, business models. It will certainly be disruptive to many of the incumbents -- and will also present many of them with extraordinary new opportunities -- but it will certainly be crazy getting there."
How many media pundits/research studies have to say this and for how long before radio starts to sound like it's stopped being narcissistic?