The good news is: a) we're not alone and b) though the first half of 2009 has drops in ad spending across all media—even online— advertisers are more optimistic about the latter part of the year, according to JPMorgan. The bad news is: Ad pricing is down across the board, as the majority of media buyers and planners reported they were paying less in 2009 than the previous year for ads across all media. Nine out of 10 respondents said prices had gone down for radio and outdoor, while 85% reported the same for magazines and newspapers.
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