Synergy

Five months after CBS created the "Interactive Music Group," and four months after Jay McCarthy joined Tim McGraw's organization comes yesterday's impressive announcement about the multi-channel leverage being applied to Tim's upcoming appearance on the LATE SHOW with DAVID LETTERMAN:

McGraw will perform an exclusive “Live on Letterman” webcast concert from the Ed Sullivan Theater on Monday, Oct. 12, following the taping of his appearance.

This CBS Interactive Music Group event will be promoted across and broadcast on several CBS assets, as the concert will be streamed on the LATE SHOW website at CBS.com that evening at approximately 8:00 PM, ET/5:00 PM, PT, and will also be featured live on-air and online on CBS RADIO country music stations across the country.

Additionally, live and on-demand video of the concert will be available on CBS properties including Last.fm, mp3.com, TV.com, etonline.com and theinsider.com, as well as the CBS Television Station websites, among others.

Jay, I see your fingerprints all over this. Of course, no one person can make something this big happen, but I've been watching for what you've been doing.

Thanks for already teaching us by example how to maximise impact, using every single outlet and input we have access to now.

It's great to see "a country radio guy" grow into something much more, helping us all as you have done so.