.. is that he creates an atmosphere where ideas like this are encouraged:
Chicago’s WGN lets listeners “Throw a shoe at Blagojevich.” It won’t really be Rod Blagojevich, of course – just a life-size cutout, with new WGN (720) morning host John Williams and weekender Dan Deibert stationed at WGN’s Showcase Studio on Michigan Avenue today with lots and lots of shoes. For a $1 donation to the WGN Radio Neediest Kids Fund, you get three throws. The promotion runs 8-9am.
(they probably even sold the event to a shoe store chain!)
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
3 days ago