.. is that he creates an atmosphere where ideas like this are encouraged:
Chicago’s WGN lets listeners “Throw a shoe at Blagojevich.” It won’t really be Rod Blagojevich, of course – just a life-size cutout, with new WGN (720) morning host John Williams and weekender Dan Deibert stationed at WGN’s Showcase Studio on Michigan Avenue today with lots and lots of shoes. For a $1 donation to the WGN Radio Neediest Kids Fund, you get three throws. The promotion runs 8-9am.
(they probably even sold the event to a shoe store chain!)
This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
1 week ago