Friday, December 12, 2008

As If We Didn't Know: Ad Clutter Degrades Brands

(click the image to enlarge it) Yes, this is about online ads (Burst Media defines ad clutter as the overcrowding of a web page with advertising units to the point of degrading the web users’ experience), but does anyone have any doubt that it's true for radio too? PPM is going to prove it, if it even NEEDS proving.

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