Friday, December 05, 2008

In All Eight PPM Major Markets: Country Is UP From The Final Diary Trends

(Country format average increase from the final two diary book average compared to the first two PPM month averages)

18-34: +28.4%
18-49: +29.9%
25-54: +29.1%

- Musicrunch's Anthony Acampora and Kevin McCabe at the 2008 ARB Consultants' Fly-In

I thought we had licked the country bias against writing the format down in diaries many years ago, but it seems that in the major markets, at least, that may not be the case.

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