Saturday, November 15, 2008

"The Coach" Is Positive On PPM's Impact On Radio's Future (I Share His Hopes)

"There is an emphasis on concise, entertaining DJ’s, improved research interpretation, an effort to improve music rotations, attempts at more effective branding methods, the use of the Internet, social networks, text messaging, and anything else that might increase ratings and revenue. Radio is actually thinking about what consumers want to listen to." -- Sam Weaver

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