A Promotion Director's Worst Nightmare

After dropping out of the "Hands on Hardbody" contest at a KYKX/Longview run event at local Nissan dealership, contestant walks across the street to a K-mart, steals a shotgun and kills himself. The person who kept hands on the truck longest would win it.

Mystery why contestant committed suicide
Contestant remembered as kind, hard-working

It capped a week of very positive events at KYKX:

Evacuee Fundraiser Held By Local Radio Stations
Longview Station Delivers Evacuee Teddy Bears

The station's website is impressive, compared to most we see. They even have contest rules and local public service messages prominently displayed for all their events. My heart goes out to them. You know that this outcome could happen to any of us and yet who would anticipate such a horrible thing?