Focus On What People Believe

"..and then tell stories that spread (because they) reinforce their world view. Or, become irrelevant." -- Seth Godin

CLICK TO HEAR MORE from his new book ALL MARKETERS ARE LIARS

Thanks to DMR for providing this audio sample as a free advance listen to the keynote Godin is presenting in Philadelphia at NAB next week, sponsored by Direct Marketing Results. Recently Godin told DMR's Tripp Eldredge that a lot has changed in the outside world of the consumer, but not much has changed in radio since he first addressed the industry at the Boston RadioINK Internet Convention in 2000.

Click here to read the interview with Seth in its entirety.

PS: The NAB has asked DMR to present at the Secrets To New Radio Marketing session on Thursday, September 22 at the Annual Radio Show in Philadelphia. If you're unable to attend, don't worry as dmr will create a podcast of the information presented. How's THAT for practicing what you preach?