How Well Do You Know You?

If you didn't already believe that being as in touch with your values and perspective as a good actor playing a role when you are on air, hopefully my blog last week on Christopher Booker's "Seven Basic Plots" made you an adherent.

Thanks to the complexities and endless relatability of being a human being it is possible to take those seven basic story lines and turn them into an infinity of engaging and compelling universal content bits.

Start by writing a "character description" for every member of your team just as you would if you were writing a play and giving the actors (you!) as much detailed and deep explanations of habits, traits, attitudes, likes, dislikes, strengths, weaknesses, etc.

Then, trade yours with your partners and have them add even more.  Once you have a large list of things which define you, focus on the ones which make you different from one another.

That's where the entertainment will come from.

You'll probably never be as good as it as "Friends" was, but the more you can reinforce those different ways of looking at and living life in everything you do, the better.

What Do You Stand For?

You call yourself a personality.

So, what's your your purpose in life?

“You cannot make it as a wandering generality. You must become a meaningful specific.” -- Zig Ziglar

The foundation for a successful team, business or a relatable personality is a mission, standing up for a cause, stated in a way that:

* Expresses a higher purpose or ultimate meaning of the organization
* Gives direction to daily work
* Encompasses all tasks and members
* Is clear enough to be understood by all members
* Is brief enough to be remembered by all members
* Is not necessarily measurable

And, since it is unique to YOU, it can't be copied from others you admire and emulate. BUT, there are tools to help you. I like this one as a good starting place.

I can't wait to hear examples of how you bring this to life on the air!