Showing posts with label Zac Brown. Show all posts
Showing posts with label Zac Brown. Show all posts

Friday, December 27, 2013

How Much Influence Should You Tube Play In Music Decisions?

Jay Bedford, Program Director|Music Director|Morning Host at 1035 The Eagle/Sydney shared this fascinating factoid:
"So here are our five Power Currents for this week ... 5 of them ... and the corresponding number of views on YouTube ... plus one more song!

3.9 million views ... Blake Shelton ... Mine Would Be You
3.5 million views ... Chris Young ... Aw Naw
2.9 million views ... Tim McGraw ... Southern Girl
2.4 million views ... Robby Johnson ... South of Me1.2 million views ... Miranda Lambert ... All Kinds Of Kinds
1.1 million views ... Zac Brown Band ... Sweet Annie"


He asks:  "Should these figures have an influence? Those are amazing stats for an unknown guy from Quebec that is not play listed on any major radio stations. (Song is not Canadian content even though the artist is Canadian.)"

My reaction, after being intrigued, impressed and watching the video, is that streaming and downloads are a lot like sales figures.

I want to know more before deciding it's right for my radio station.  It would be interesting to see the location of the hits and views/listens to see how many are from your local area compared to the others.

Callout and online testing are still my major criteria for this reason, even over mScore tracking.

You know they are your heavy users, and even their age and gender cell, so you can target what we choose to play, but goodness knows this is certainly a great sign, among the many emerging stats that radio needs to stay aware of as listeners find new ways to discover new favorites.

Tuesday, September 17, 2013

Thanks, Zac and Gary

Zac Brown and Gary Allan sure created some buzz this week with comments about country music losing its “country” factor.

wrote a thought-provoking recap of it all that has drawn some excellent comments (after you get through mine):
  • "You used to be able to turn on the radio and you knew it was a country station just by listening to it. Now, you’ve got to leave it there for a second to figure it out.” -- Gary Allan
  • “If I hear one more tailgate in the moonlight, daisy duke song, I’m gonna throw up. There’s songs out there on the radio right now that make me be ashamed to be even in the same format as some other artists.” -- Zac Brown
  • "To me the question isn’t about being a purist, trumpets, Metallica, resisting musical evolution, or disparaging anyone. But looking at the past it seems that country has experienced several cycles where it moves toward the mainstream until perhaps it loses too many of its distinctive qualities. It then sputters, regroups and the cycle begins anew. When some of today’s most talented artists are also speaking out about what they are feeling in highly public media venues it seems worthy of consideration." -- David Ross
  • "I had a dream where I saw a ballpark filled with male Country singers. Down one aisle came a vendor with his wares yelling “Truck songs!!! Get your truck songs here”…..then a couple of aisles over, there was another vendor yelling “Girl songs!!! Got your girl songs here”. And they couldn’t get rid of them fast enough. Then at the bottom, near the edge of the field, there was another vendor yelling “Beer songs!!! Get your beer and party songs here. Beer songs!!!” And he sold out in minutes. These singers were jumping up and down with joy, thrilled with what they had found, thinking how unique it made them feel. And they left the park with their souvenirs wanting to share them with the world. But, that was only a dream, wasn’t it?????" -- Sherrill Blackman
  • I think a lot of all the music formats are currently filled with “disposable” music, almost in the “jingle” category. But “jingles” sells product, and this is the music BUSINESS, lest we forget. However, let’s hope that the Country format never loses the artists and writers, who are idealistic enough, to always want great, well written songs, with stories about LIFE……bad, good, rich, poor, love, divorce, and hell yes, there will always be parties ! It’s a “cycle”, so calm down, everything always turns out OK in the end. I’m just glad that this current “cycle” has brought a younger demographic who will discover other Country artists, with a traditional, or singer-songwriter “slant” which they wouldn’t have discovered, otherwise.  The COUNTRY FORMAT will always be the best music site for diversity. I like it all !!  -- Tony Brown
  • We’re thinking of having a little fun this week by putting ZBB’s first single against Luke’s first, ZBB’s latest vs Luke’s latest, etc letting the listeners decide (click CAGE MATCH - ZAC VS LUKE.mp3 to hear it)  -- Adam McLaren, Program Director XL Country 96.9/Moncton
That open attitude to diversity of sound, borrowing generously from what’s “hot” and adapting fresh ideas is the very thing that keeps country growing.  It’s regrettable when any of us who understand the business disparages artists, songs, radio stations or companies. A bit of the mud, when that happens, splashes on all of us.

I hope that is something we all agree on.

Tuesday, November 15, 2011

Finding Out How Many Words Rhyme With "Receptacles"

Strange times we live in, making decisions of taste almost impossible, if you're trying to please everyone.

Toby Keith provided radio a month ago with an (1) unedited, (2) edited, (3) bleeped and (4) "vegetables" version, which wasn't enough for CMT, which created a fifth (fade) version (5).

Five versions may be an all time record for the country format!

In the wake of Whitney Duncan's ‘Survivor: South Pacific’ antics, Luke Bryan's covering the CMA Awards for "Ellen" more thoroughly than he covers his "Country Girl, Shake It For Me" dancers and Zac Brown long ago proving that you can say the word "ass" on national TV, isn't this ado over "testicles" a bit overblown?

Mike OMalley and I are usually for playing unedited versions, but M O'M points out that 'vegetables' is actually funnier.

In short, we've been telling clients to opt for either the edit (ass) or clean (no ass). In any event, no beep.

The radio axiom "what you don't play will never hurt you," certainly still holds, though dead air is definitely not an audience-builder when compared to 3,155,434 views on You Tube!

Friday, May 21, 2010

Zac Brown Band: "Write a letter to a soldier, Take it to a RAM dealer, Receive a free CD"

It's been just four weeks since the announcement of "Letters for Lyrics" at Chrysler, Dodge, Jeep® and Ram Truck dealerships with goal to deliver one million letters to U.S. soldiers in return for 1 million "Breaking Southern Ground" CDs and it looks today as if the drive has a ways to go.

Let's give it a well-deserved extra push right now.
Grab "Free" free too if you don't already have a copy.

Thursday, September 03, 2009

To "Ass" Or Not To "Ass", That Is The Question

And, Atlanta journalist Rodney Ho attempts this week to answer it (click to read his article on radio's reaction to "Toes" lyrics):

Wyatt Durrette, one of the four co-writers of the song, wrote to me in an email:

“I’m ok with the toes-toes thing. If people like the song, they are going to buy it and they end up with the real version. So while it’s not the greatest, it’s not the end of the world either.”

Scott Lindy, program director at the Bull, tested the song with the “ass” word included a few weeks back but feedback made him decide to stick with the G-rated version during the daytime when more kids are in earshot. One person said whenever the song started while he had young children in the car, he’d switch the station immediately. This is not something any program director wants to hear.

Kevin Daniels, operations manager at South 107.1, which covers northwest Georgia, said he remembers having a conversation with Zac, who told him he did not want an edited version on radio, that he’d rather it not be played at all. In fact, Daniels has not heard about a specific radio edit from the label.

“I was hesitant at first to play the song,” he said. But so far, so good. He has not gotten any bad feedback from his audience about it. In fact, he’s gotten some compliments from folks who are happy he is playing it without any changes. Right now, the station has “Toes” in medium rotation of three spins a day. “I like the song and the audience seems to also,” he noted.

Jaye Albright, a country station consultant out of Seattle for Albright and O’Malley, said she has heard more complaints from Zac Brown fans who object to the censorship.

“When radio starts to edit or tamper with a song, there’s a little bit of artistic protection from some listeners. They’d rather hear it the way the artist intended.”

Plus, some programmers in more conservative areas are more wary of the use of the phrase “roll a big fat one,” implying the smoking of an illicit substance, over the “ass” line.