Strange times we live in, making decisions of taste almost impossible, if you're trying to please everyone.
Toby Keith provided radio a month ago with an (1) unedited, (2) edited, (3) bleeped and (4) "vegetables" version, which wasn't enough for CMT, which created a fifth (fade) version (5).
Five versions may be an all time record for the country format!
In the wake of Whitney Duncan's ‘Survivor: South Pacific’ antics, Luke Bryan's covering the CMA Awards for "Ellen" more thoroughly than he covers his "Country Girl, Shake It For Me" dancers and Zac Brown long ago proving that you can say the word "ass" on national TV, isn't this ado over "testicles" a bit overblown?
Mike OMalley and I are usually for playing unedited versions, but M O'M points out that 'vegetables' is actually funnier.
In short, we've been telling clients to opt for either the edit (ass) or clean (no ass). In any event, no beep.
The radio axiom "what you don't play will never hurt you," certainly still holds, though dead air is definitely not an audience-builder when compared to 3,155,434 views on You Tube!
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago