Awards Are Nice, But Great Results Are Nicer

Canada's Astral Radio learned last week that two campaigns broadcast on its stations have been awarded at the Media Innovation Awards gala in Toronto.

McDonald's Restaurants claimed the Gold in the Best in Radio category for its "McTraffic" campaign, while Michelin won the Silver in the same category for its "Le bon pneu peut tout changer" campaign.

It's great to win these prizes, of course, but it's even more gratifying to begin to understand how to measure proof of success of the campaign and its related contest.

Astral stations recorded more than 10,868 clicks on the different web formats of their campaign and, even more impressively, received a record number of contest entries in a very short 11-hour period: 11,450 entries across the two networks.

Let's all commit to sharing our success stories with one another, not just for bragging rights but to make everything that goes between the songs as entertaining and effective as possible.