Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Sunday, June 15, 2014
Selling Hits? Or Self-Interest?
“This is an unjust system that must be changed.” -- Lee Thomas Miller, songwriter/president of Nashville Songwriters Association International
“Every one of you has a vested interest in some part of the status quo, and every one of you is railing against some aspect of the status quo.” -- Representative Darrell Issa, a Republican of California.
I think I know where she stands and I'll bet you know where I do. It’s happened so many times over the years that it’s
easy for both sides to get complacent. If that happens and one year
"opposition" (lobbying) doesn’t step up, legislation could actually pass. Which is
why it's more than a little comforting to see Cox now join several major radio groups in a direct deal with a major Nashville label. A change in the political routine will be welcome and hopefully
more reasonable heads are starting to prevail.
If he had admitted labels were asleep at the switch back when RCA owned Napster, peer to peer file sharing hurt music sales and then they gave a third of each sale to iTunes, he could have built some credibility with me, but FM radio? Huh? Trying to rewrite history by distorting facts makes it seem like he's not serious and not a win-win!
The CMA has plenty of genuine research on all sorts of country music consumer bahavior including this from several years ago, directly contradicting that assertion with country radio fans, for example:
For my entire career, I worked as though radio, artists, labels, publishers and anyone who makes a living from music were all in the same business, promoting one another's best work.
Creating new music hits is good for all of us. Radio listeners hear them and buy 'em. It's been that way for what seems like forever.
I know it, and so does anyone who follows the money in the music industry does too (I hope).
NAB probably has even more recent and relevant charts.
In the upcoming hearing, someone will doubtless ask the music industry what percentage of their marketing budgets are spent on pursuing radio airplay. Maybe they will even have some fancy graphs to show those millions that could be saved by promotion and marketing departments if it ever failed to drive sales.
After it's revealed what a large and still-productive number that is, someone should explain to Huppe that radio and the music business work best as a team. Tearing that long-standing partnership apart with patently self-serving exaggerations won't be good for either music professionals or radio.
Artists and labels can make much more money from selling their hits, merch and concert tickets by use of radio as partners in promotion than they can distorting facts in order to sell music licenses.