From old pal Cliff Dumas who doesn't call himself a "talent coach," but prefers "talent mentor:"
1. Every break in PPM stands alone, so each break must be a positive, fun and entertaining experience for the listener .
2. Create memorable benchmarks for horizontal, day-to-day listening.
3. Build ideas around personal and pop culture topics that create talk. Innovation fuels greater occasions of listening.
4 Develop short term "story arcs" around relevant content that carry people to the next day. (Can’t be missed moments) In PPM, listening longer is really about occasions of listening verses lengthening time exposed on a certain day.
5. Seize moments and discover opportunities to reflect and showcase our characters through relevant news and pop culture events relatable to all.
I'll have a good form to use as you evaluate these things tomorrow.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
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