From old pal Cliff Dumas who doesn't call himself a "talent coach," but prefers "talent mentor:"
1. Every break in PPM stands alone, so each break must be a positive, fun and entertaining experience for the listener .
2. Create memorable benchmarks for horizontal, day-to-day listening.
3. Build ideas around personal and pop culture topics that create talk. Innovation fuels greater occasions of listening.
4 Develop short term "story arcs" around relevant content that carry people to the next day. (Can’t be missed moments) In PPM, listening longer is really about occasions of listening verses lengthening time exposed on a certain day.
5. Seize moments and discover opportunities to reflect and showcase our characters through relevant news and pop culture events relatable to all.
I'll have a good form to use as you evaluate these things tomorrow.
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago