I admire Cox Radio for the way it operates and manages its radio stations as indicated by the titles it uses for programming executives and it was great to see the Drew Bland's appointment this week in Orlando as further evidence of it.
What used to be called a "PD" is now "B&P," and I'll bet it won't be long until that position gets another letter: "BP & E."
Today's radio programmer certainly protects the brand, spending a lot of time improving programming, but the importance of new media can't be understated as well.
A big part of today's "B&P" job is also overseeing, encouraging and perfecting all forms of listener engagement as well.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
5 weeks ago