I admire Cox Radio for the way it operates and manages its radio stations as indicated by the titles it uses for programming executives and it was great to see the Drew Bland's appointment this week in Orlando as further evidence of it.
What used to be called a "PD" is now "B&P," and I'll bet it won't be long until that position gets another letter: "BP & E."
Today's radio programmer certainly protects the brand, spending a lot of time improving programming, but the importance of new media can't be understated as well.
A big part of today's "B&P" job is also overseeing, encouraging and perfecting all forms of listener engagement as well.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago