Local Relevance

Great radio stations are peopled with performers who can take the day-to-day aspects of their home market and incorporate them into everything they do.

You can’t achieve this with lip-service. 

There’s only one way to create this image and that is by being actively involved in the civic spirit that unites the market.

Reflect the vibes and values that make the city special and do so genuinely. 

The listener can sense an impostor. 

Weave yourself into the fiber of your town’s culture, sports and information tastes.  Achieve that and you’ll produce big results.