What Are You Planning This Weekend?

The first thing many listeners ask each other when they get to work on a Monday morning reflects how important discretionary time is to each of us.

When your talent begins a new week on the air, make sure they are equipped with a brief list of powerful station promotions, special local events, celebrations, holidays, concerts, theater, television, sports and community events.

All items on this roster should appeal to your target listener.  Check their social media pages to see what goings-on they’re planning to be at.

If they’re talking about them, you should be talking about them.