The legendary Ron Chapman at KVIL/Dallas pioneered this approach and personally achieved the kind of legendary long term success to prove it works.
Keeping content moving forward, pulling listeners deeper into the day to day by using an eight week planning grid on your content map. Set up benchmarks and content in one quarter hour and then advance it tomorrow in the following quarter hour.
Never repeat a benchmark in the same quarter hour two days in a row.
Using the eight day grid means that it will be many weeks before ‘the same thing happens at the same time on the same day.”
Once listeners figure out that by listening just one quarter hour more each day, the payoffs happen and the narratives advance, the sense of spontaneity builds regularity, improves time spent listening and grows loyalty.
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
4 months ago