The legendary Ron Chapman at KVIL/Dallas pioneered this approach and personally achieved the kind of legendary long term success to prove it works.
Keeping content moving forward, pulling listeners deeper into the day to day by using an eight week planning grid on your content map. Set up benchmarks and content in one quarter hour and then advance it tomorrow in the following quarter hour.
Never repeat a benchmark in the same quarter hour two days in a row.
Using the eight day grid means that it will be many weeks before ‘the same thing happens at the same time on the same day.”
Once listeners figure out that by listening just one quarter hour more each day, the payoffs happen and the narratives advance, the sense of spontaneity builds regularity, improves time spent listening and grows loyalty.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago