Are Station Promotions "News?"

No, not normally, but if anything out of the ordinary ever happens as you execute contests, special events, remotes, social media interactions and phone contact with listeners I hereby vote that they are.

Remind everyone on your team that “news” is defined as relevant new info carrying a story your target cares about.

Your best source for news stories meeting that criterion?

Local sources of things listeners won’t see on national or cable news, Twitter, the wire, the internet, Facebook, government agencies, You Tube, your music format, movies, TV, sports, weather of course, but never neglect to “report” interesting things that happen when the routine things your radio station does turn out to be extraordinary within your own newscasts.