Urban PD panel (Skip Dillard, WBLS; Jason Kidd, WPGC and Jay Stevens, Radio One) Music Insights:

More from today's Arbitron Client Conference in Annapolis:

• PPM = less "favors" for record promotion people.  There is no margin for error now.
• Songs last much longer than 12 weeks and off
• Fewer titles manage to cut through
• Some titles hold up and grow even with 2,000+ spins on them
• MScore, callout and online testing's larger samples can be apples and oranges.  As a result, sometimes MScore can offer opportunity for new things, but can also doom a song much more quickly than online testing methodology