• This research was conducted via online survey during November 2012 and resulted in a total sample base of 485 respondents.
You'll want to budget for a CMA membership in 2013 so you can continue to access this great resource in the coming year!
• This holiday season, the percentage of Country Music Consumers shopping at online retailers, 83%, was nearly equivalent to the 93% who indicated they would be shopping at brick and mortar retailers.
• Country Music Consumers are more likely to buy and give, rather than receive, the gift of Country Music this holiday season. Overall, males between the age of 18 to 49 are more likely to expect to give, and receive, Country Music gifts.
• Toys, clothing/shoes and CDs/DVDs are top gift-spending categories among Country Music Consumers this season.