This Facebook post reminded me of how important local character, humor and extremely special talent can be to a radio station's branding, let alone daily usage:
Fortunately, there's no shortage of Gridlock in Seattle and Entercom/Seattle 100.7 The WOLF (scroll down to the bottom of the page and get ready to enjoy a piece of his unique un-radio style) has had the most unique traffic reports anywhere for several years now.
Do you have the courage to be completely different?
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 weeks ago