This Facebook post reminded me of how important local character, humor and extremely special talent can be to a radio station's branding, let alone daily usage:
Fortunately, there's no shortage of Gridlock in Seattle and Entercom/Seattle 100.7 The WOLF (scroll down to the bottom of the page and get ready to enjoy a piece of his unique un-radio style) has had the most unique traffic reports anywhere for several years now.
Do you have the courage to be completely different?
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2 years ago