This Facebook post reminded me of how important local character, humor and extremely special talent can be to a radio station's branding, let alone daily usage:
Fortunately, there's no shortage of Gridlock in Seattle and Entercom/Seattle 100.7 The WOLF (scroll down to the bottom of the page and get ready to enjoy a piece of his unique un-radio style) has had the most unique traffic reports anywhere for several years now.
Do you have the courage to be completely different?
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
4 days ago