This Facebook post reminded me of how important local character, humor and extremely special talent can be to a radio station's branding, let alone daily usage:
Fortunately, there's no shortage of Gridlock in Seattle and Entercom/Seattle 100.7 The WOLF (scroll down to the bottom of the page and get ready to enjoy a piece of his unique un-radio style) has had the most unique traffic reports anywhere for several years now.
Do you have the courage to be completely different?
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 months ago