Thursday, December 20, 2012

Suddenly, There Was No Gridlock In Salt Lake City Traffic

This Facebook post reminded me of how important local character, humor and extremely special talent can be to a radio station's branding, let alone daily usage:

Fortunately, there's no shortage of Gridlock in Seattle and Entercom/Seattle 100.7 The WOLF (scroll down to the bottom of the page and get ready to enjoy a piece of his unique un-radio style) has had the most unique traffic reports anywhere for several years now.

Do you have the courage to be completely different?

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