Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
Monday, December 31, 2012
I'll Have What She's Having
CMA reports that country music fans dine out frequently, with 77 percent of respondents
indicating they dine out once a week or more, primarily for dinner
meals. On average, 46 percent estimate spending more than $50 per week
on restaurant meals, with 17 percent exceeding $100 per week.
Country Music fans are an influential group and a key target for the
dining category, with 83 percent having tried a new restaurant in the
past six months. Social media’s influence on restaurant choice ranks on
par with television and radio advertising among all respondents; even
stronger among Adults 18-44 years old with 60 percent trying a new
restaurant based on advertising cited social media.
was conducted online with respondents ages 18+ from the CMA Insider Fan
Panel, a group of more than 13,000 Country Music fans recruited from
various industry and consumer sources. The make-up of the CMA Insider
Fan Panel includes adults from all demographic groups; however, the
results of this panel research are not projectable to the overall U.S.
population. CMA’s research reports are a benefit of CMA membership.