ARB's Jacquelyn Bullerman on Social Media at Arbitron Client Conference:
Success is easy to measure. Audience growth.
Figure out what's broken and fix it.
In social, it's not that easy. No goal can mean random acts of digital. There is no "experienced social media expert." Everyone is learning.
Strategy = why are we posting?
Are connections and relationships developing as you post?
Success is the pieces becoming a "whole."
Data is not a report card on your actions. It's a compass on what's valued by your community.
President Obama hugging Michele, biggest on social was use of social media at it's finest - Data + Content + Goal.
Look beyond Facebook insights categories go look at what types of pictures or videos you posted or status the type of pic matters
New hires aren't groomed in overnights anymore. Most radio hiring is in digital department.
If your content isn't strong, it won't matter.
A great spoken word pitch that sounds like a live read must be reframed to take advantage of the internet. Trim "keep listening for your chance to call to call in an win" BS.
Repackage content provider syndicated content to create engagement and insert yourself into that content. You're not an RSS feed. You want a personal relationship with your listener via your social media which drives broadcast radio, streaming or your website usage.
Figure out a way to be smoother than just always doing ads in social tactics.
Post in a way that says I care about you. Share this with everyone you know, because I care about your community.
Invest money in your goals. Too few radio companies are doing this.
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