Inside Radio's report this morning may have left you wanting more info if you weren't on yesterday's Arbitron webinar.
E-diary plans hit a familiar snag. Project Leapfrog is how Arbitron refers to the R&D phase of its new electronic ratings diary but the amphibian’s jumping legs have hit a familiar snag: low response rates. But the effort may also offer some promising fixes too. In testing the experimental electronic diary produced a more representative sample.
I was on the webinar representing A&O clients and if you couldn't make it, here's my recap (pdf).
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Thank you for attending our Webinar. We hope you enjoyed our event. Please send your questions, comments and feedback to: elizabeth.bruen@arbitron.com.
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