Yesterday, I shared the bullet point that Canadian country radio listeners are slightly less satisfied with their favorite country station than Americans are. (could that be because so many American country listeners have choices between more than one and in Canada there is no market with two competing FM country stations?)
Here is the other side of that coin and it’s great news for Canada’s country radio stations.
When asked how likely they would be to switch to something new, the Canadian listeners feel that it would be harder for a new radio station to get them to do so.
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