Walter Sabo's advice: "Stop calling them shifts. Call it your show. Constantly hit refresh. Entertain."
For years, I advised talent not to think of their "performance" as "a show," but instead to talk to one person, being real, human, vulnerable, engaging, interactive.
It's time to rethink that a bit.
- Be friend and companion, of course. Talking to one person, I believe, is the most effective way to do so.
- Keep it fresh and current too.
- Tell me something I don't know.
- Entertain as you do it.
The listener has too many other choices than to do anything but all of it each time you open your mouth and mic.
1 comment:
Valentine, morning personality on CC's MyFM (KBIG 104.3)is a pretty good example of doing both simultaneously. Everything he talks about relates back to a story about him or someone in his family or on the station air staff. Sometimes you laugh, sometimes he take you to tears, but you feel as if he's a close friend and you can't wait to hear what he says next. That's a companion. That's a program. That's great radio.
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