Walter Sabo's advice: "Stop calling them shifts. Call it your show. Constantly hit refresh. Entertain."
For years, I advised talent not to think of their "performance" as "a show," but instead to talk to one person, being real, human, vulnerable, engaging, interactive.
It's time to rethink that a bit.
- Be friend and companion, of course. Talking to one person, I believe, is the most effective way to do so.
- Keep it fresh and current too.
- Tell me something I don't know.
- Entertain as you do it.
The listener has too many other choices than to do anything but all of it each time you open your mouth and mic.