The upscale Klimpton Hotel chain Hotel Monaco prides itself on every location in the company having a unique story and our downtown Seattle one is so pet-friendly that they place a goldfish in every room.
Guests are informed that it's their job during their stay to feed the fish.
So, when I check into any hotel, I'm always hoping for a little extra "something."
Mostly, I'm disappointed, feeling lucky to maybe have some shampoo, hair conditioner and lotion.
In Vancouver, this week I routinely checked in and was welcomed to The Park Inn by a little rubber ducky on the tub.
It caught me by surprise and made me laugh out loud, which is highly unusual for longtime road warrior me, who checks into at least two or three hotels a week and by and large finds the experience pleasantly-routine.
Radisson's chain has started to become so famous for the tactic that they're even getting mentions on the internet.
As you write station imaging, create your bits, add content to your website, social media posts and package it all for broadcast, please don't waste my time.
But, don't forget to throw in a rubber ducky or a goldfish too.
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable...
3 weeks ago