Wednesday, June 22, 2011

The Space Heater In The Well House

Water to my home comes from a well, and several years ago during a winter cold snap the pipes from the well froze. So, of course, I "winterized" everything. Insulation on all pipes. Heaters in every location possible.

Thankfully, we've never had our pipes freeze again in spite of a few days each winter of bitter cold temperatures.

Yesterday, a lovely mid-70's summer day, I discovered that the space heater in my well house has been keeping the temperature in there in the mid-80's, driving up my utility bills, for at least the last 90 days, if not longer.

Do you have any "space heaters in your (programming) well house?"
  • That 60's and 70's weekend music show which worked very well when 60's and 70's variety was important to your strategy, a decade ago?
  • A value-added short form feature you agreed to run when a prospect dangled big bucks in front of sales, but the client no longer remembers that you run it to get his business?
  • Morning show benchmarks which seemed like good ideas once upon a time, but haven't been freshened or tested in a very long time?
Summer started this week, so it's too late to encourage you to do "spring cleaning" of your features, contests, promotions, mentions and other programming elements.

Instead, like I did yesterday, maybe it's time for you to turn off a few "space heaters" that only cost resources and have outlived their usefulness.

No comments: