Radio Keys To Success

1. Signal
2. Potential market or format growth
3. Potential station growth
4. Price and/or terms paid for the facility
5. Promote: increase visibility and sampling, then build loyalty and time spent listening.
6. Concentrate on retail business. Emphasize local, direct sales.
7. Be flexible. Avoid bureaucracy.
8. Research consistently. Make sure the audience thinks you have the best personalities and the best music.
9. Attitude. Become positive and aggressive. Make your staff that way, and "take it to the streets."
10. Take risks.

You simply MUST have #1. Then, the more of the others you have, the higher your potential for success.