Zoo Montana was going to have to close, due to financial pressures. (click to read the story)
Townsquare Media/Billings Program Director Larry Wilson devised a plan. Wilson, who also does an on-air shift, once did a promo called "Freezin' For a Reason" to bring awareness to the Haiti tragedy.
The idea was that no matter where in the world there is a tragedy, everybody can give back.
The concept: Sleep in the van, go on the air and try to raise money for a cause. And, keep in mind, Montana is not Florida.
The reason "Livin' Large Larry" made the sacrifice, of course, had nothing to do with winning an award, but last weekend at the MAB convention he won one, an E.B. Craney Award.
The "EB Awards" are named in memory of Montana broadcast pioneer Ed Craney. The "EBs" recognize excellence in local news, production, promotion and public service. The awards are presented annually during the Montana Broadcasters Association convention.
Congrats, Larry. Thanks again for proving that there's nothing like radio people and our listeners getting together to make big things happen.