Radio Broadcasters Add More Than 1.9 Million Weekly Listeners in the Past Year According to RADAR® 109
Radio Attracts More Listeners aged 18 to 34 than a Year Ago
It's truly amazing how stable radio's reach has been for many years, and in spite of all the new media and mobile choices out there, audience behaviors continue to prove how radio usage is a habit driven by regularity, consistency and loyalty.
Those big gains among 18-34's and teens bodes well for the future.
Of course, we can't take this growth in diversity for granted and will also need to keeping working on the quality of our content and levels of engagement of all kinds.
However, it's a solid validation to see that what radio does every minute of every day keeps growing regular usage.
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