"Old" is OUT. "New" is IN.

The A artist base is changing, but that's not all as country's demos shift with the arrival of Generation Y at our horizon. So, let's start a list.

"Out"/"In"

• another ten in a row/commercial free hours
• no need to tell the names of the songs/Tell every title and artist
• timing DJ rap right up to the posts of songs/respect for the music, crush and roll, stop when you're finished, no talk over extros and then intros too
• EZ listening, oldies ac/hot ac
• the best/mine
• hype, hard sell/fun, humanness
• superlatives/stationality, attitude
• 12 minutes of commercials in six breaks per hour/10 units, two breaks, no more than three minutes in any QH
• jokes/tightly edited real local people on the phone, Facebook, Tweets
• friendly chatter/brevity, word efficiency
• ad libbing/self-editing
• 80's style positioning branding/benchmarking
• slogans/doing it, being it, not just saying it
• big on air contests/data base - silent contests
• promotions/more creative value-added involving online and off air events
• small prizes to the 10th caller/small prizes to everyone in the data base - off air
• contests and drawings/rewards
• requests/music rotations
• TAP plans/OES
• oldies features/countdowns
• memorability/memorability
• top of mindness/top of mindness