That's because a successful personality simply must wade into all of those pools to mine content for on air use if a station hopes to keep today's listener fully engaged and interactive. You can't be fully involved with listeners if you're chatting with your family and friends.
However, at a client station recently, the reception desk may have carried things a bit too far.
After a midday personality who will remain nameless here got off the air recently, she received a phone message that said:
"Taylor Swift called and wanted to talk to you, but I told her that you were on the air and couldn't be disturbed."
New rules: interrupt me for superstar calls, but only after you've administered the "are you REALLY???" test to the caller.
No one ever said that being at the switchboard at a successful country radio station was going to be easy.