.. and autos and computers are the December '10 big ticket items on wish lists.
Big Research’s Phil Rist says “home is where the “hot” is this month, with homemade Christmas cookies (81.6%) and board games (59.2%) topping the list in December, Xbox 360 Kinect (58.5%) and eReaders (55.7%) follow.”
Those 18 to 34 are looking forward to holiday office parties, while Tron: Legacy is highly anticipated by young men specifically. And, women are trying the over-the-knee boot trend on for size.
What’s Not Hot? Rist writes: "George W. Bush. Despite a bestselling memoir, the former President just isn’t winning over his fellow Americans, who remain very worried about the economy in 2011."
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
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