No Exceptions? (smile)

I applaud stations which have a strict "no personal phone calls while you're on the air" policy for air talent. Personal emails, txt's, Tweets, Facebook updates, etc too.

That's because a successful personality simply must wade into all of those pools to mine content for on air use if a station hopes to keep today's listener fully engaged and interactive. You can't be fully involved with listeners if you're chatting with your family and friends.

However, at a client station recently, the reception desk may have carried things a bit too far.

After a midday personality who will remain nameless here got off the air recently, she received a phone message that said:

"Taylor Swift called and wanted to talk to you, but I told her that you were on the air and couldn't be disturbed."

New rules: interrupt me for superstar calls, but only after you've administered the "are you REALLY???" test to the caller.

No one ever said that being at the switchboard at a successful country radio station was going to be easy.

800 Students, Thousands Of Texts Each

Bishop Ireton High School won the contest to have Taylor Swift play for them and KILT, Houston's Rowdy Yates located a link to the event for you to watch it.

What The US Will Be Doing With SMS Text, The Rest Of The World Does Now

(Photo: me in Sophia doing what I do best) If you have a Bulgarian car tag and you park in any area marked with a blue curb you can text your license number for two hours' parking to be billed to your cell phone.

Then, in two hours, you get a text message that allows you to buy another two hours instantly if you want!

Are you planning ways to use text messaging to make life easier for your listeners (and to make money at the same time? The rest of the world is!