Before drinking that Kool Aid, please take a good look at the broad demographic scope and reach of radio usage in just two typical major markets, New York and Philadelphia (each dot is one metered user, in a matrix of age/amount of radio used, with heavy users ranging across from very young to very old, click on the graphic to enlarge it) presented last month by Arbitron VP/PPM Sales John Snyder.
All ages, from age six to 100 appear to be using a lot of radio! So, which needs changing? Radio? Or, the way the consolidated companies manage and sell it?
Here's hoping that after the changes Hogan is contemplating occur at his stations this year, the listenership remains this strong.