New Years Eve’s release of December Arbitron PPM monthlies from 14 markets have demonstrated again how much greater radio’s reach is than the diary methodology has historically shown.America’s NEW top-cuming PPM country stations:
KPLX, Dallas - 1.122.800
KKGO, Los Angeles - 1,077,000
WUSN, Chicago - 970,300
KKBQ, Houston - 955,000
KSCS, Dallas - 903,700
KILT, Houston - 849,200
WKHX, Atlanta - 729,000
WYCD, Detroit - 728,600
WXTU, Philadelphia - 638,700
WUBL, Atlanta - 600,000
KILT, Houston, achieved the honor of being the first country station whose stream made the book, with a .5 cume rating and a .2 share. At least one station in each of the 14 markets had their stream make the book, but KILT is the only country station to do it so far. A .495 weekly cume rating was required to make the book.
In 2003, an Arbitron study of “America’s Top Performing Country Stations” presented at CRS by Bob Michaels showed that a common trait of the top 16 format performers in diaries is that they attained a cume threshold of at least 25% of the weekly radio users (weekly cume rating) in their markets.
That’s a benchmark that no PPM-rated country station has yet achieved, unfortunately.
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