Saturday, January 26, 2008

Ads That Grab And Hold Attention; Create Buzz

Sonny Melendrez
can't stop broadcasting, and he has brought his Texas and California radio audiences over the years with him to the internet these days. He clearly "gets" content, so when he sends an email under the subject line "Clevertising," I couldn't resist a click.

There's a lesson in these powerful images: creativity is mashing up two or more familiar things in a surprising, delightful way and there's nothing stronger in proving what your brand stands for than real people in authentic situations engaging with it.

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